I’m AJ!
An empathy-driven and multidisciplinary design researcher fascinated by human behavior.
Creating stories from curiosities & conversations <3
Incoming Ed.M candidate in Learning Design, Innovation, and Technology at the Harvard Graduate School of Education
Incoming UX Research Intern at Coinbase
Basic or Premium? Understanding the Economy Class Upgrade.
Interviews, Strategy, Lit Review, UserTesting.com
Understanding the decision-making process Travelers have when upgrading their flight class from Basic to Premium Economy.
Immersing Yourself into The Show: An Exploration of Fandoms and Interactive Experiences.
Mixed Methods, Exploratory UX Research, Strategy, Design Thinking, Prototyping
A collaboration with Netflix’s UX research and product design team to research fandoms and create experiences beyond the screen.
EdVenture!
Learning Design, UX Research, Developmental Psychology, Design Thinking
A fun and engaging way to make reading awesome. This case study goes through the child-centered design process of creating an interactive “choose your own path” learning adventure.
Finding a Learning Community within Goodnotes Community.
Learning Design, Mixed Methods, Ethnographic UX Research, Product Direction
An exploration of study communities and learners to make Goodnotes Community (beta) a place of collaboration, knowledge-sharing, and creativity.
The Perfect Bite.
Consumer Experience Research, Study Design, Product Direction
A consumer experience research report detailing what “meat-eaters” value in eating and preparing steak. These insights fueled the product engineering and design of Black Sheep Foods’ plant-based meat products.